Robert Kitenda (L), Head Marketing Movit Products Limited, and Stephen Adinyai, Movit Brand Manager pose with Gloria Mulugi Senyonjo aka Baby Gloria (C) after she was unveiled as the Movit Brand Ambassador at Movit Head Offices.
By Our Reporter
Gloria Mulungi Senyonjo popularly known as Baby Gloria has been unveiled as the Movit Brand Ambassador. She was unveiled during a press briefing held at Movit Products Limited (MPL), head offices on Wednesday.
Speaking during the ceremony, Mr. Robert Kitenda, the Head Marketing, Movit Products Limited revealed that Gloria was chosen for the ambassadorial role because she appeals to Movit as a brand and has also been part of the Movit family for a long time.
He said, “Partnering with inspirational personalities who speak to various audiences and our respective brands is an initiative that comes in very timely. Movit brand in this case has unveiled Ms. Gloria Mulungi as the new brand ambassador because she not only appeals to Movit as a brand but has also been a huge part of us for a decade now.”
“Our journey with Baby Gloria is one that spans over 10 years when we first held the Movit Herbal Jelly campaign, an initiative that was a tremendous success, thanks to our partnership with Baby Gloria. These campaigns and engagements still appeal to our everyday Ugandan by evoking a confident lifestyle which resonates with the Movit tagline, All Day Confidence,” he added.
Gloria Mulungi, is a gospel singer and is currently pursuing a Bachelor’s Degree in Journalism and Media studies at Victoria University. She expressed excitement at the deal, revealing that the Movit brand has had a huge impact on her life over the years.
“I am overly joyed with this opportunity that Movit has extended to me. The Movit brand is a huge landmark in my career because it tells a story of a young girl sprouting over the decade doing what I am passionate about, and that is representing a brand that I resonate with in every way. Over the years, we have inspired women across all age brackets to use Movit products for a confident look and feel all day so joining yet another partnership today, with this great brand is an opportunity I look forward to and treasure going forward.,” revealed Gloria Mulungi.
As an Ambassador, Gloria will represent the Movit brand across its various brand and marketing initiatives and activities.
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